Bespoke-size display board is a new and unique offering by Tradeprint. It will help customers a great deal to reach out to new markets.

“When we brought in the fixed sizes it was a bit of an experiment,” said Barrett-Bunnage, “but what we’ve done now is brought in bespoke sizing and pricing with our simplest and quickest interface yet and we are able top offer some of the lowest prices in the UK for large format products.” From Now onwards, the products will be priced in square metre instead of pricing per product, he further explained.

Tradeprint Bespoke-size display board

“We see huge potential in the large-format market. We want to be a one-stop shop for our customers and so we need to carry a full range of products. We are introducing this to small commercial printers and showing them that there are other markets to tap. We want to grow with those businesses,” he explained.

“Because we are part of a group like Cimpress we can leverage that to maximise our volume discounts from the supplier and then pass it on the customer,” he said. “Our price point looks to be competitive but not hugely disruptive – we want to fit in with the rest of the market,” he added.

He explained: “We are a trusted name, our standards and quality are well-known and we’ve been growing exponentially. The major market difference between us and others out there is the price point,  but we don’t want to be cheapest because a large element of what we supply is the whole package. We make a lot of effort not to be value-oriented.”

“Price wars are a huge issue and it’s inevitable people will start them, which means the rest of the market has to respond, but it’s not something that helps the industry. It’s not sustainable.”