Bespoke-size display board is a new and unique offering by Tradeprint. It will help customers a great deal to reach out to new markets.

“When we brought in the fixed sizes it was a bit of an experiment,” said Barrett-Bunnage, “but what we’ve done now is brought in bespoke sizing and pricing with our simplest and quickest interface yet and we are able top offer some of the lowest prices in the UK for large format products.” From Now onwards, the products will be priced in square metre instead of pricing per product, he further explained.

Tradeprint Bespoke-size display board

“We see huge potential in the large-format market. We want to be a one-stop shop for our customers and so we need to carry a full range of products. We are introducing this to small commercial printers and showing them that there are other markets to tap. We want to grow with those businesses,” he explained.

“Because we are part of a group like Cimpress we can leverage that to maximise our volume discounts from the supplier and then pass it on the customer,” he said. “Our price point looks to be competitive but not hugely disruptive – we want to fit in with the rest of the market,” he added.

He explained: “We are a trusted name, our standards and quality are well-known and we’ve been growing exponentially. The major market difference between us and others out there is the price point,  but we don’t want to be cheapest because a large element of what we supply is the whole package. We make a lot of effort not to be value-oriented.”

“Price wars are a huge issue and it’s inevitable people will start them, which means the rest of the market has to respond, but it’s not something that helps the industry. It’s not sustainable.”

BBC Earth magazine has been launched by BBC Worldwide at Sealife Centre, London on November, 2.

The magazine will be sold out at a price of £3.99. The price is within reasonable ranges. It is published by River Group of London and it will be printed by Midlands-based Precision Colour Printing (PCP).

Front Cover Of BBC Earth magazine

Sharon Kirby, the River Group publisher described the magazine as, “packed full of unmissable photography and inspiring features across nature, science, people and space”.

Initially, 73,000 copies of the magazine are printed and PCP has been granted a long-term contract by BBC Earth.

The sales director of PCP, Richard Kibble said “We have been working with River for many years and doing various titles for it. Obviously, it now has this partnership with BBC Worldwide and we are delighted to have that in the portfolio.

“The content and photography in this title are just fantastic and both have reproduced beautifully.”

He is also expecting a huge amount of sales as the magazine contains thoroughly researched work by renowned specialists throughout the world.

The magazine is UV varnished and contains a high-quality paper and printing of excessive quality. BBC has a worldwide popularity and its resources are considered to be very authentic. So, one may envisage a high demand of this magazine.

BBC Earth is a core brand of BBC and it is a good decision by the news agency to convert one of its major brands into a printed product.